"How do I make my content more appealing for my readers?"
It's not a simple question to answer - you probably know other people that are able to generate thousands of shares, comments and tons of traffic with every post they publish.
What's their secret to getting visitors to read and engage with their blog posts? How do they get that reluctant prospect to actually take action on their site and fill out a form?
While there's no definitive 'method', there are lessons you can learn to help improve your content performance.
Publishing valuable, educational content is one of the keys to engagement and converting your leads online. Give your users the answers they're searching for, make it easy for them to digest your information. According to Harvard Business Review, brands that make it easy for consumers to gather and understand information are 86% more likely to get a sale.
If you do nothing else, add an image to your post. A relevant image will increase your views by 94% when compared to those without an image.
The infographic below is specifically about how you can engage your readers, your prospects and customers to take action. These 21 actionable tips will make your content more attractive, shareable and 'clickable'.
This post originally appeared on Irfan Ahmad's blog.