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The purpose of this series is to help you grow deeper relationships with your customers so you can develop messaging they love interacting with, and products they can not live without.
Today I want to show you an app that will absolutely captivate your fans
Because it's highly likely not many other people in your industry are doing this.
The app is called stickam, and what it does is allows you to live stream video directly from your page. Now of course Stickam isn't the only app that does live streaming, Livestream and Utream also have apps that you can plug into your page.
But what makes Stickam by far my favorite app, that by default it doesn't inturrupt your live streams with ads like both LiveStream and Ustream.
You can get ad free streams with the other two, but you have to pay crazy membership fees (Basic premium plan on Livestream is $350/ month, Ustream is $99/month.)
Stickam's free membership will stream from your Facebook page and allow people to chat with each other totally ad free.
Remember in early June?
If you've been following me for a while, you might remember I used this app to do a live Q&A session, and if you were there, it was a ton of fun!
The best part about the live event was that it was live.
It was happening in real time, and there's something very captivating about knowing that you and the other people who are there are experiencing the same thing at the same time.
There's no polish, or multiple takes, backspacing or editing of any sort.
It's just you and the people there.
If that sounds terrifying, it's ok
Here's why... so much of what we see online is all about presentation.
Well done videos on youtube are edited and color corrected and scripted, that when you're watching one, you might be entertained, you also know in the back of your mind the end is already predetermined, you have no influence on the outcome of the video, you can't get feedback in real time.
And while twitter is considered a "real time" communication tool, you still have time to filter and craft your response before you send out a tweet.
"live webinars" are a little bit closer to live streaming, but they're still about presentation, and quite honestly there's still the possiblity that the presentation part of the webinar could be pre-recorded.
What makes live streaming so captivating for participants
They can see your face, and interact with you at the same time.
There's sort of a "visual verification" that leaves very little room for doubt that you are both there together and interacting with each other.
So what are some of the ways you can use live streaming video?
The easiest thing you could do is a Live Q&A, you could also stream presentations like Keynotes, or workshops.
My introduction to this app was seeing R.L stein of Goosebumps fame doing a Live Q&A for a community
You could do live product demonstrations, one of my old clients was a christmas decorator, and they held a live streaming event that showed attendees how to create the perfect christmas bow, decorate garland for mantles and banisters, and how to create beautiful christmas wreaths.
This is also a great tool for musicians.
By setting up a single webcam or laptop in your jam space, you could let your biggest fans "sit in" and watch rehersal with you. This is a great alternative for them if you're not playing a live show in their area, but also greatly increases the chances they will come to your show when you're in town.
These are just a few things you can do, and there are so many other possiblities, really only you know what will be best for your fanbase. The question you have to ask yourself is what would they find the most interesting or entertaining?
By connecting with them in a live environment
You're almost guarenteed to get the "ooo" factor, and you'll learn more about each other than you could possibly imagine.
And that's it, that's the end of day 10 to 21 Days to a More Engaging Facebook Presence.
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