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The purpose of this series is to help you build deeper relationships with your customers so you can develop content they love interacting with and products they cannot live without.
Today's going to be a quick tip, because we've already covered a lot of ground. I want to step back for a second, because perhaps I should have done this from Day 1. I want to ask, why do you want to be on Facebook?
If you don't really know why you're on Facebook, neither will the people who are "liking" your page.
Are you increasing brand recognition? Will the page be an online help desk? Is your page campaign-specific? Are you using Facebook for market research to improve your existing product or service? Do you want to build a community that you can then leverage on other social networks?
Christopher S Penn described social media strategy in one slide, let me paraphrase if you're are not watching the video.
You have to start with a Strategy.
- Why are you doing this?
- What are your objectives and goals?
- How will you measure them?
- What indicators will you use to determine when somethings not working?
- who makes that call?
Look at the Media you're going to create.
This is the content you're going to publish.
- What will you create or curate to gain interest?
- Where does it come from?
- What schedule will you use?
- And who will be responsible for its creation?
We look at the social Last.
- Who's going to be your target audience?
- What self identified characteristics will you look for?
- What other networks are they on, and how will you bring them into your network?
Hopefully these questions help you to further define your goals
And discover your reasons for using Facebook as part of your overall strategy.
Having clearly defined goals for each platform you're on will also prevent you from using each place as a dumping ground for all of your content, and give people a reason to follow you from platform to platform.
The deeper you can make an experience, the more loyal people will be.
And that's it, that's the end of Day 13 to 21 Days to a More Engaging Facebook Presence.
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