Are you new to the world of content marketing? Want to know the content marketing rules your business should abide by?

The team from KAYAK Online Marketing share their content marketing rules in this infographic.

Here are my top five from their list:

• Build trust with transparency
• Headlines are everything
• Remember that great content invites links
• Recycle your greatest hits
• Use your content to turn readers into buyers

Check out the infographic for more detail.

A version of this post was first published on the Red Website Design blog.