Digital advertising has come to redefine the marketing landscape, an evolution which has been taking shape since the early 1990s.
A key factor that's led advertising to turn digital is ceaseless technological innovation, a phenomenon that's unlikely to slow down. From banner ads to artificial intelligence, digital advertising has traversed an eventful journey in the never-ending pursuit of delivering the right message to the right person at the right time.
To provide some perspective on this development, the team from Grazitti Interactive have put together the below infographic, which outlines some of the key milestones and thresholds in the digital marketing journey.
Take a trip down memory lane, and a look into the near future, with this overview.