Which marketing tips can provide the most help? The ones backed by real, actionable data.
Data doesn't lie, and it tells us things like this: currently, only 21% of B2B content marketers are successful at tracking ROI.
Marketers are now spending 25% of their overall budget on content marketing, and this infographic from the digital marketing trainers at Digital Vidya outlines a series of data-backed tips on how to make best use of that spend.
The infographic contains more great tips on:
- Using long-form content
- Ideal content types and formats
- Content strategy
- Content promotion tactics
- Influencer marketing
Check it out:
This post was first published on Inc.com.