Brands are tapping into the value of the Instagram re-gram and are re-posting real customer content from their branded handles. Why? Because it can accomplish a variety of marketing goals - from building an online community, generating brand awareness, to driving more sales.
If you're new to the idea or are looking for ways to get creative on social, here are a few ways to repost on Instagram to improve your marketing.
1. To Celebrate Customers
Repost Instagram content to show how customers are wearing your products post-purchase. Instagram is a visual platform. Brands can use it as a look book of how current customers stylize products in order to inspire new customers to buy. The process of obtaining photo rights allows brands to directly engage with their customers. These conversations might secure you a new influencer or maybe will just serve as a personalized customer touch-point.
2. To Propel your Social Campaign
If you're running a social media campaign it's essential to post the winning submissions to Instagram. By doing so, you'll reward your campaign participants and incentivize new ones to upload their own photos and videos to your campaign. Reposts are an easy way to generate brand awareness, expand your reach, and to make sure that your branded hashtag is seen on social.
3. To Integrate with Ecommerce
Digital marketers who are ready to take it up a notch can use Instagram re-grams to direct browsers to their ecommerce site.
There are two ways to do this.
1) In the caption of the photo, write "Link in bio", then place the URL for your ecommerce site in your Instagram bio (it's the only place you can add a custom URL)
2) If you have a visual marketing platform, you can most likely tag your products in re-grammed photos to direct browsers straight to the correct product page.
The goal is to make your products easier to discover and easier to buy on social media. Instagram re-posts are just one technique to market and sell with customer photos.
This article was originally published on the Pixlee blog.