They say a craftsman is only as clever as his tools, and we believe that harnessing the power of digital marketing is much easier when you have the right tools at your disposal.
To help with this, we've curated a listing of four of our favorite Google Chrome extensions which can make life easier - particularly for busy business owners handling their own digital marketing.
If you don't have them already, download these free tools - we're sure you'll love them as much as we do.
1. Emoji for Google Chrome
92% of people use emoji characters, and more than 30% use emojis several times a day (according to Emogi Research).
Using emojis in your online communication is a creative way to connect with your audience and build your online presence.
Emoji for Google Chrome enables you to see and type emoji on all websites, while also letting you replace Twitter and Gmail style emoji with your preferred style of emoji.
2. Eye Dropper
Colour is an essential part of design, and a strong visual brand is key to making your business stand out from the crowd. But consistency is vital.
A great tool for both web developers and designers, Eye Dropper is an open source extension which provides you with the color code of any color used on any web page. The extension also includes a handy feature which stores your searched colors in your easily accessible personal color history.
You'll never have to worry about using the wrong color again.
3. Page Analytics
Website analytics is one of the most important processes a business owner can harness. Knowing how people find your website, how long they spend on it, and how they interact with your content, can reveal a lot about your marketing efforts.
The Page Analytics Chrome Extension (for Google Analytics) enables you to see how customers interact with your web pages, including what they click on (and what they don't). The insights are displayed across the header of your website and include a breakdown for each page as you move around your site.
These insights can be utilized to optimize your website layout, improve user experience, and increase conversions.
4. Power Thesaurus
Curating fresh content is essential to keeping your audience engaged, and the trusty thesaurus has never been more helpful, particularly when looking to alleviate a case of writer's block.
The most popular thesaurus extension, Power Thesaurus, enables you to easily search and view synonyms and antonyms. The handy toolbar extension also lets you select any word on any page and Voila! You have your synonyms right there.
These are some of the best Google Chrome extensions that we utilize every day. Hopefully they'll provide value for you also.