If pictures are worth a thousand words, why not use them?
Clever images will get people interested in what you are talking about on the social frontier. More people will like, share and distribute your content when a captivating image is involed in a social strategy. This will ultimately boost interaction and increase your organic and paid reach.
Adding a picture to a Facebook post, tweet, or your Instagram account is as easy as it sounds. All you have to do is either create a graphic, take a photo with your camera or smartphone or download a captivating image from a royalty free photography website. Keep in mind, the photograph used in the social post should be consistent with the message that is being delivered.
To help social media junkies increase interaction, below are '4 Ways Compelling Imagery Will Boost Your Social Interaction'.
#1. More Organic Interaction on Facebook
A great way to boost social interaction on an organic level is to start adding images that will captivate your audience. With organic or non-paid interaction, this is free way of getting people involved with your posts. According to Kissmetrics, on average, photos get 53% more likes, 104% more comments and 84% more click-throughs than text based posts.
The statistics don't lie. Graphics perform well on social!
#2. Higher Click-Through-Rate for Advertisements
If you have ventured into paid advertising and want to see more results from your campaign, focus on images as this component can make a big difference. In a recent blog from AdvertisingAge, advertisements with photos received a 2.35% click-through compared with just over a 1% CTR for ads without photos. If you add compelling imagery to your "limited" text on social media websites, you then are able to tell more details without actually adding text.
#3. More Clicks on Twitter Posts
How can you get more clicks on your Twitter posts? You guessed it, add images! Look at the two tweets below and ask yourself, which one caught your attention, and which one would you click on? This is a simple A vs. B test. The tweet with the graphic strongly outperfromed the non-graphic tweet. According to Buffer Social, Tweets with image links get 2x the engagement rate of those without.
Start adding graphics to at least 40% of your Tweets and you'll start to see the interaction skyrocket.
#4. Instagram Strategy
Once you implement adding photos to all of your social media networks, take advantage of this additional media by creating an Instagram account. Instagram is a fast, beautiful and fun way to share your life with friends and family that has over 200 million monthly users. The photos that receive the most clicks and interaction on your other social channels should be proudly displayed on Instagram where you can share with even more followers. Instagram provides another social outlet to see what type of images resonates the best with your audience.
