It feels like we just left summer behind us, but Black Friday and Cyber Monday are right around the corner, and your advertising and marketing strategies and tools should be in tip top shape for two of the biggest shopping days of the year.
This infographic below by Piktochart has put together all the stats you need to know, but here are a few takeaways:
-Do you research and prep your site. Know which kind of mobile devices your customers are using. Last Black Friday/Cyber Monday, did your customers make an increased number of purchases through tablets? Is your website mobile-ready? Will it be seamless for a customer to make a purchase from her bed in the early morning?
-Amp up what you normally do. What are the main drivers to ecommerce for your brand, and how will you capitalize on that? Don't overlook email strategy, as email opens around this time tend to skyrocket. See this post for more on that.
-Don't be coy. While customers say they pay more attention to online advertising during the Black Friday/Cyber Monday season, it isn't the time to play the long game with your copy or strategy. Make sure your advertising or marketing copy gets to the point fast, especially since time is of the essence on these shopping days. Put your sales front and center, make sure your CTAs are clear in your email, and also that you don't overload your customers with too many emails. While shoppers might be slightly more tolerant on Black Friday/Cyber Monday, no one wants to be bombarded with sale info.
-Make your customers feel special. Think about the kinds of sales that truly are rare or unique for your brand, and make sure customers know that it's a once-a-year opportunity. Don't forget the customer service angle, as well. Have a team ready for problems that will undoubtedly arise during this high-traffic, high-stake shopping time.