Are you in the process of creating a content marketing strategy for your business? Want to know the key ingredients every content strategy requires for success?
Oracle, with the assistance of Lee Odden, shares its guide to crafting a content marketing strategy in this infographic.
Here’s a quick summary:
- Set your goals
- Identify your resources
- Gauge your customers’ needs
- Define your campaign architecture
- Measure your success and identify areas for improvement
Check out the infographic for more detail.
A version of this post was first published on the Red Website Design blog.