Are you in the process of creating a content marketing strategy for your business? Want to know the key ingredients every content strategy requires for success?

Oracle, with the assistance of Lee Odden, shares its guide to crafting a content marketing strategy in this infographic.

Here’s a quick summary:

• Set your goals
• Identify your resources
• Gauge your customers’ needs
• Define your campaign architecture
• Measure your success and identify areas for improvement

Check out the infographic for more detail.

A version of this post was first published on the Red Website Design blog.