SEO stands for Search Engine Optimization and it's one of the driving forces for modern online businesses. Even for a company that tends to conduct most of its business affairs offline, a web presence is still undeniably important. Focusing on SEO strategies helps to boost rankings and increase the likelihood of attracting new prospects, and that's essential for future growth.
If you've heard that your company needs a technical SEO audit, it's an important asset to consider. Here are 5 key reasons to consider this.
1. SEO drives business.
It's been said before. Even if you don't agree with the concept, there's no escaping this fact: SEO is critical for every business today. Even for traditional brick and mortar stores, a website is essential. More people rely on search engines to find businesses - even in their own community - more than the Yellow Pages or any other means.
On top of that, 9 out of 10 new visits to a website are generated through a search engine like Google. If you're not paying attention to SEO, you could very well be missing out on all of that potential new business.
2. Most business owners don't understand their own SEO.
As a business owner or manager, you likely have many things to take care of on a daily basis. You simply don't have the kind of time you'd like to devote to learning about SEO. Because of its sheer importance for modern businesses, many leaders or managers don't fully understand all of the components and their company suffers as a result.
With so many aspects to SEO, it's essential to gain clear understanding about how your company fares and what it could be doing to improve its position.
3. SEO is technical, but it's also fluid.
SEO is technical. There are algorithms in how search engines (like Google) calculation rankings and while they never release that information, experts in the field have a pretty clear understanding of it.
With so much technical information associated with SEO, only an audit will really get to the bottom of every detail, including keywords, phrases, density, meta tags, and much more.
SEO is also fluid so the quality and structure of your content, including images and videos, will play a role in ranking, and that ranking can constantly change.
4. If you don't, your competitors will.
If you don't take charge of your company's SEO strategies, you can bet your competitors will. These aren't the days when a small, independent store could just keep doing the same things it always had and be fine, only changing when pressed by another store opening with similar products and services in the area.
No, today a competitor could be halfway around the world, which is why it's so important to focus on SEO. The best way to accomplish that is by relying on a technical audit. If you don't, you're going to be placing your business at a distinct disadvantage.
5. Not all search engines use the same processes.
You may focus solely on Google and trying to improve rankings, but that's only one of many search engines throughout the world. Granted, Google still maintains a 61% share of searches, but that still leaves about 4 out of 10 going through other engines.
When you want to boost your company's opportunities, then you need to understand all of the aspects and components of your SEO.
The best way to accomplish this is by relying on some sort of SEO audit, which you can find from a simple Google search. That way you and your company can put itself in the best position to not only attract more visitors, but begin beating out your competitors in the future.
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