This has been a huge year for influencer marketing. More and more budgets are being allocated to it, regulations, enhanced reporting and so much more. It is still very much a tactic that combines both the art and science. Inherently most marketers understand the art part but there is still so much confusion around the science of it all. That's why it is important that when you plan you keep some overarching themes in mind.
The last several months InfluencerDB has been traveling the world (literally) speaking at and attending conferences and lectures to educate marketers on the fundamentals of influencer marketing but also to continue to build upon our own knowledge base. Berlin’s INREACH team has spotted 5 big influencer marketing trends for 2019 that will massively shape next year’s influencer marketing strategies and open new doors for brand-influencer collaborations. (And we completely agree!)
This infographic lists them out but don't worry, it is incredibly simple to digest and the information is so powerful. Trends are more than category-based (beauty, lifestyle etc.). The days of vanity metrics are long past. So as the industry evolves so must we, from the tedious task of compliance, fraud protection to which is the next big group of influencers to look out for. We’re on a mission to make influencer marketing data-driven and transparent so that companies can transform the way they do business to harness the power of digital influencers. So print this out, share with your teams and hopefully you will work smarter not harder on your next influencer marketing campaign.
5 Biggest Influencer Marketing Trends going into 2019
- Influencers Become Entrepreneurs
- Disclosure of Sponsored content
- Influencer Podcast
- Fighting Fake Followers
- Gaming Influencers