1. You really don't want to engage directly with customers, employees, etc.-you just want them to hear what you have to say.
2. You're not ready to create new roles, update process, re-distribute resources and budgets, re-train people, and revise old policies.
3. Social media actually threatens how you make money-but you pay lip service out of fear.
5. You see it as a career advancing opportunity as opposed to a significant business transformation.
Reverse any of these, and you've likely improved your chances of succeeding in a business environment that's becoming increasingly powered by people.
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