Content marketing is here to stay and is one of the top tactics to help generate leads along side referral programs. Use these tools to help take your content marketing to the next level.
Headline Optimizer
http://coschedule.com/headline-analyzer
This is an awesome new tool that will make your Titles awesome. We used it on this title and it honestly added about 10-15 more minutes of work but, we ended up with a really high quality title that should get people clicking and what's the point of creating content if you aren't focused on getting people clicking your titles?
ProTip: Remember that titles are the number 1 thing that attracts people to reading your post. Putting in the extra effort and taking the time to create a great title will pay off in the long run with better traffic.
Blog Post Idea Generator
http://www.portent.com/tools/title-maker
Generally speaking idea generators are a waste of time. Portent actually made an awesome tool for coming up with blog post ideas. It's the one tool everyone in the industry enjoys using to spark up new ideas and probably the only one that can actually help you come up with a topic to write about.
Pro Tip: Use the idea generator to come up with a base idea and then use the headline optimizer listed in this blog post to fine tune the title and turn it into something that people will actually want to click.
BuzzSumo
BuzzSumo gives you insights on what type of content you should be writing about. Being able to see the landscape of content on topics that have been written about before you've written something on them can be hugely beneficial.
Pro Tip: Use BuzzSumo to identify awesome articles on topics you want to write about and use these insights to build a better article based off data that you can get from your competitors.
Buffer
Buffer allows you to easily schedule social posts throughout all your social networks. It's in my opinion the easiest to use and has the best functionality out of similar apps. It's also free to try and the paid version starts at $10/mo which is an awesome price.
Pro Tip: Twitter is a constant stream of information. You need tools like buffer to help you share content online consistently and keep up with the pace of social networks.
Yoast
Without a doubt, yoast is one of the beast SEO tools for making your content optimized for keywords. If you haven't tried out this tool on Wordpress yet you're missing out.
Pro Tip: Getting on a consistent schedule and putting out great content is only one part of the battle. Without proper SEO to back up great content, all of your efforts will just get lost in the abyss known as Google.
Bonus tools worth mentioning:
Co-Schedule - Scheduling your posts helps you get more done.
SumoMe - Easy suite of tools that helps you capture leads from your content and more.
Scribe - Paid tool that helps you write SEO focused content.
Mention - Stay updated whenever a keyword or brand mention gets talked about online.
This is just a small landscape of some of the content creating tools that are out in the world today but, with these tools you can get started in creating really awesome content that gets shared and read.