5 Ways to Promote Your Facebook Messenger Chatbot
Every business can benefit from a Facebook Messenger chatbot.
From ordering a pizza to scheduling a meeting, brands are using Facebook Messenger chatbots in a rising number of useful and innovative ways.
And with free chatbot software like MobileMonkey, it's never been easier to build your own bot - you can create one in a matter of minutes, without having to write even a line of code.
Creating your chatbot, however, is only one piece of the puzzle - you also need to follow up with strategic promotion.
So what are the best ways to raise awareness of your bot? Here are some tips.
1. Add a Messenger Button on Your Website
One of the easiest ways to get traffic to your Facebook Messenger chatbot is to add a button to your site - just like you'd add a social button to direct visitors to click through or share on your social channels.
With a "Send to Messenger" button, users can connect with your chatbot in just one click - you can either copy and paste embed codes from Facebook onto your landing page, or use plugins.
But don't stop there - you can also add a "Send Message" button on your Facebook Page.
2. Only Share Your Top Performing Content
One surefire way to lose Facebook Messenger subscribers is to be perceived as spammy, so you need to ensure that you only share your best, top-performing material via Messenger, rather than sharing as much as you can.
Facebook Messenger is the channel your audience will check most frequently, and is most likely to engage with. You never want to run the risk of getting blocked on Facebook Messenger, so be selective in the content you choose to mass message.
3. Use Click-to-Messenger Ads
Click-to-Messenger ads can be targeted to potential subscribers via Facebook - users who are interested are then able to opt-in to ongoing communication with your Facebook Messenger chatbot with just one click.
As you would with any ad, ensure you put together compelling, relevant copy, and target your ads strategically.
4. Link to Your Chatbot from Your Email Signature
Including a link to your Facebook Messenger chatbot in your email signature can be a great way to raise awareness for your bot.
You can list it right alongside your Twitter handle and other social links - and if you want to track the effectiveness of this, add a UTM code, or use a URL shortening service like bit.ly to track how many people click on the Facebook Messenger chatbot link within your email signature.
5. Get Your Bot Included in Facebook's Discovery Tab
To get your chatbot listed in the Messenger Discovery tab on Facebook, you have to fill out a submission form.
You need to provide:
- A brief overview of your chatbot for Facebook to review
- A primary and secondary category your chatbot should be listed
- Up to 10 keywords
- Your bot's language
- A brief description to be listed publicly with your chatbot
All of this info will help your chatbot gain visibility with the right audiences.
Note: The Discovery section is currently only available to U.S. users, but will soon be available worldwide.
So there you have it - five ways to get more traffic and traction with your Facebook Messenger chatbots. Go forth and chat.
Follow Larry Kim on Twitter