Twitter can be a powerful tool in any company's or professional's arsenal. The platform can help you rocket to success and stand out from the crowd - but, you'll only be able to achieve out of this world results if you know how to release the true potential of tweets.
Chances are, you aren't getting everything out of Twitter that you could be - and you might even be wasting valuable time (or even losing followers) by performing the wrong actions, or focusing on the wrong elements.
To get a better idea of what is and isn't working, you need access to hard data, while it also helps to be able to find your older messages, in case you need to access the content of some of the highest performing tweets you've ever sent out.
And, luckily, you can do all these things - so long as you know where to look.
To help you truly become the power user you know yourself to be, here are six Twitter tips that you might not be aware of, but can take your platform usage to the next level.
1. Find Your Old Tweets
Maybe you're feeling a bit nostalgic, or you simply want to locate some information you sent out in a tweet way back in the day.
Regardless of the reason, finding your old tweets doesn't seem like an intuitive process. Twitter only shows your last 3,200 tweets in your timeline, and if you've been using the app for just shy of a decade, and crossed that threshold, you aren't going to find your old messages there.
Luckily, you can use advanced search operators to hunt down your old messages.
How do you do it? By using the date operators in Twitter's advanced search:
Enter the dates and you can view tweets from any profile within a specific time frame, including your first tweets (you can read more about how to find your old tweets here).
Ánd if you're interested, you can also check out the first tweets of any profile using 'Find First Tweet'.
2. Get Your Stats for Any Tweet
While examining your individual tweets will provide you with some basic stats (like the number of comments, retweets, and likes), sometimes, you need to dig deeper and find more valuable metrics.
The Tweet Activity view lets you do just that - just click on the bar graph icon within any tweet and you'll be presented with a wealth of information.
You'll be able to see data about the number of impressions and total engagements, as well as a breakdown of the various engagements.
This will help you learn important details about how your tweet performed, which can provide you with valuable insights about how to increase your tweet engagement in future.
3. Promote Your Tweets for Increased Exposure
You may have noticed a section in the image above which also enables you to promote your tweet. As you're no doubt aware, this option enables you to increase your tweet impressions, and gett your message in front of the eyes of more users.
If you press the 'Promote Your Tweet' button, you'll be presented with a panel where you can select a target location, choose a spending budget, and see an estimated reach for your promotion, if you choose to go forward.
And while you don't need to promote every tweet, investing in the right ones can really pay off.
If you select your top performing tweets - the true unicorns in the bunch - the cost per click can actually be very low. Twitter uses an algorithm to determine the price, and engaging content is rewarded with lower costs.
To find your top performing tweets, head over to your Twitter Analytics section. Then, select the 'Tweets' tab and click the 'Top Tweets' button.
4. Gain Super Valuable Insights About Your Audience
You know your audience is special - but do you actually know much about who they really are?
Another feature in Twitter Analytics is the ability to view demographic information about the people who read your tweets, including their various interests.
By gaining a deeper understanding of what your audience is into, you can create content that speaks to these areas. This can help you avoid getting stuck in a restrictive niche, while still allowing you to cover topics your audience wants to read about.
5. Download ALL the Data
If you want to take your data offline so you can really analyze the results of your activities, then downloading it is your best option.
This will give you a format that makes research a breeze, so you can figure out what's working (so you can do more of it) and what isn't (so you can stop doing that).
While in the Analytics section, head to the Tweets tab and click the 'Export Data' button located on the upper right-hand side.
6. Create a Twitter Moment Worth Remembering
Twitter also gives you the ability to create "Moments," a sort of slideshow collection of a set of tweets that makes it easier to tell a more compelling story.
You have to use the desktop version of Twitter to access the Moments feature. Begin by entering the Moments section (the icon on the upper left that looks like a lightning bolt) and click on the button on the upper right-hand side that says "Create new Moment."
From there, you can enter a title, a short description, and choose a cover image or video. Make sure your title is captivating, but do try to keep it short.
You can then select various tweets to add to your Moment collection. They don't have to all be your own tweets, so you do have some power to create a stunning Moment using a mix of your content and tweets from other accounts that you admire.
Once it's done, you can share it through a tweet to get the word out.
There's a heap of ways you can utilize Twitter and Twitter data to generate better results for yourself or your business. But you do need to know where to look.
Hopefully these tips help guide your approach.
A version of this post was first published on the Mobile Monkey blog.