Although there is a lot of uncertainty going into 2017, one area in which analysts remain consistently bullish about is the world of social media. With an astonishing amount of people using Facebook and other platforms, there's no surprise that advertisers want to capitalize upon that traffic.
Paid advertising has been skyrocketing within the past few years, which comes as no surprise to many marketing departments. Social media - and its legions of influencers - have changed the game. Another game changer has been Instagram, which, in 2016, skillfully created a Stories feature that rivals that of Snapchat. Giving rise to a lot of buzz about AI - and its implications for the world of social media - these moves have grabbed the attention of many people inside and outside of the industry. With new features that can even track a social media user's mood, companies stand poised to learn more about their customers than ever before. And, when it comes to marketing, knowledge is truly power. As we move through 2017, this power will be unleashed in full force.
Here are six key trends, complied by sproutsocial, marketers should keep an eye on in 2017.
This post originally appeared on Irfan Ahmad's blog.