You’ve recorded your awesome video content and you've done everything you can to promote it - shared it on social media, optimized the title and description, promoted it across the various online communities. But the results still fall short, you’re just not getting the views that you’re hoping for.

What have you done wrong?

While great video content is always the first step, there’s another one you may have missed - adding subtitles.

Captioning your videos can have a big impact on how successful they are, and this is true for movies, TV shows, social media videos, training content, and any other kind of video you might record and share.

Why, exactly, are subtitles so important? This infographic from Uscreen outlines seven facts and reasons why you should be adding subtitles to your videos.

A version of this post was first published on the Digital Information World blog.