Are you running any holiday campaigns this year? In this post, I’ve outlined a few things you can do to increase visibility for your holiday campaign.
1. Don’t underestimate the gift guide
Not everyone is great at coming up with gift ideas - I know I take time to Google gift guide around holiday time for inspiration and ideas.
If your holiday promotion surrounds a product, don’t underestimate the gift guide. If you have a blog, create a post with gifts that make sense for your target audience, and be sure to include your products in it (or make it all about your products and categorize the gifts).
2. Pin posts to the top of your profile
On the networks that allow it (Facebook, Twitter, LinkedIn Company pages), pinning posts to the top of the page is a great way to bring extra visibility to your holiday campaign or contest.
Anytime someone visits your profile, the first thing they’ll see is your holiday post.
3. Change profile and header images
Your profile and header images are also prime real estate - changing these to reflect your holiday campaign is another great way to gain more visibility for your holiday campaign.
Think of these like billboards for anyone who visits your page.
4. Use social ads to increase your reach
If you have the budget, utilizing social media ads is a quick way to increase the visibility of your holiday campaign.
Social ad targeting has become so robust that you can hone in on both your current following and new eyes. Create different audience sets to reach people who will be interested in your product or promotion.
5. Make landing pages shareable
If you’ve created a landing page specific to your holiday campaign or promotion, don’t forget to include easy ways for participants to share your campaign or promo.
Include clear share buttons and a call to action in order to get people to share. You can even incentivize sharing if you’d like (dependent on your campaign).
6. Create campaign specific hashtags
Creating a specific hashtag for your holiday campaign or promotion can give you another way to gauge overall performance and reach.
This works best for campaigns where you ask customers to share images, repost messaging etc.
7. Track your campaign results
Last but not least, keep track of your campaign results so that you can improve future efforts.
You don’t know where you can go if you don’t know where you’ve been - tracking can help you set benchmarks or recognize areas where more planning is needed to increase visibility for your next marketing push.
If you think it’s too late to run a holiday campaign, it may not be, you just have to act quickly and keep it simple.
Holiday campaigns don’t have to be overly complex, here are a few quick ideas:
- Holiday only social media discounts
- Customer/Follower appreciation campaigns
- Spontaneous Post Sharing contest
- Advent calendar – You can create content to release each day (check out my social media advent calendar featuring 10 days of surprises here).
These are some quick tips to help you refine your holiday campaigns - hope they help in your process.
This post was first published on Dhariana Lozano's blog.