Looking to stay up to date with the latest social media marketing tactics and best practices?
The social media sector is fast and furious, and what worked last year won't necessarily work this year. Heck, what worked last month might not work this month.
No matter your industry, and no matter the social media platform/s you invest in, you need to stay on top of the latest changes, trends, and best practices.
Luckily, there's a range of great courses, webinars, and videos out there which can help you maintain your social media education.
I've rounded up the courses that I find useful so you can check them out for yourself - here, seven social media marketing courses to bookmark now.
Want to take your Facebook Messenger marketing to the next level? Then don't miss the Chatbot Master Class.
This 12-hour, step-by-step video training will give you a strong foundation for Facebook Messenger marketing and chatbot building.
You'll learn how to you to earn leads, create event registrations, and take appointments through your Facebook Messenger chatbot.
You'll also learn how to create Facebook Messenger ad campaigns, drive sales, and set up customer service chatbots.
Isaac Rudansky, the founder and CEO of AdVenture Media, teaches the course, and (full disclosure) he uses my free chatbot builder MobileMonkey to demonstrate how to build and use a chatbot.
Mari Smith is a widely respected social media marketing thought leader, and she shares her best Facebook tactics in this training program.
The course includes 12 modules which dive into key topics within Facebook marketing, with a specific focus on how to use video on the platform.
If you're looking to make Facebook work for your brand, then you should look into Mari's course.
Coursera's online social media course is made for business owners, executives, and marketing professionals.
It's introductory level, so if you're just getting started this is the course for you.
Coursera will show you the key elements of how to profit through social media business.
This fundamental social ads course is one of the latest additions to WordStream's ever-expanding PPC University.
It teaches the fundamentals of paid social advertising on social media platforms including Facebook, Twitter, and LinkedIn.
The free course (written in part by me) includes:
- The Top 10 Paid Social Media Hacks of All Time
- Creating Effective Facebook Ads for Lead Gen
- A Step-by-Step Guide to Using Twitter Ads for Lead Gen
- 5 Ridiculously Powerful Facebook Ad Targeting Strategies
- 45 Fabulous Facebook Advertising Tips and Magic Marketing Tricks
- 3 Mind-Blowing Hacks to Leverage PPC Data in Facebook Ads
- And more
Want to get ahead in social media marketing? Then this 200-plus-page guide is just for you.
This e-book is chock-full of actionable tips to boost your business's visibility and customer engagement using today's biggest social media sites, including Facebook, Twitter, Reddit, LinkedIn, Instagram, Pinterest, and Snapchat.
The guide is divided into 17 information-packed chapters written by industry experts including Lisa Buyer, Anna Crowe, Brent Csutoras, Victoria Edwards, Kristi Kellogg, Beverley Theresa, and Ashley Ward.
This course is geared toward beginners, and features 101-level modules broken down by social network.
Pick and choose the social networks you want to learn about, or dive into them all -- they've got modules on Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google My Business, YouTube, and Snapchat.
Crazy Egg co-founder Neil Patel's Quick Sprout University provides a modern education, not only on social media marketing but digital marketing in general.
For social media marketing in particular, he shares his best tips for earning leads, gaining more engagement and traffic, making a profit through social media, and more.
Neil has advised companies like Yahoo, Mazda, Samsung, Microsoft, Viacom, and Walmart, so he's definitely a voice to pay attention to.
There are a heap of resources online to help you learn more about the intricacies of social media and digital marketing, and how to best use the various tools and options to maximize your performance. Hopefully these courses will help guide you on the right path to achieving more social media marketing success.
A version of this post was first published on Inc.com.