With the rising concerns around social media marketing - from algorithm shifts to data misuse - it's becoming ever more apparent that brands should also be working to build their own direct connection with their audience.
Email marketing gives you the capacity to do this, and to deliver your messaging straight to the inboxes of your potential customers, solidifying connection and keeping your offers front of mind. But email has also been overused, at times, and consumers have become warier of spammy messages.
To combat email fatigue, you need to ensure your email messages are highly relevant, and value to your recipients. To help with this, the team at Campaign Monitor have put together a list of seven essential email marketing lessons to help optimize and improve your performance.
Check out the full infographic below.
A version of this post was first published on the Digital Information World blog.