YouTube's not the only video marketing platform anymore, but it's still the biggest, with over 1.5 billion monthly logged in viewers solely consuming video content. And while Facebook and Twitter are making video a bigger focus, YouTube remains a key video destination - if you're looking to make the most of your video marketing efforts, YouTube should definitely be on your list.
But like all platforms, YouTube requires a dedicated focus - you can't just re-post your Facebook video and expect it to perform. There are specifics and intricacies that need to be taken into account - and luckily enough, there's also a range of tools which can help boost your YouTube performance and maximize your view.
In this post, I'm going to outline seven which you can use to upgrade your YouTube channel.
Here we go:
1. Bulk Suggest Tool
While it's not necessarily a good idea to let keywords dictate your YouTube video content, keyword research remains an essential element of discovery, and can be used to enhance the title and description of your YouTube video and increase video views.
Bulk Suggest Tool is a keyword research app which searches the “Auto-complete” databases of Google and YouTube for expanded versions of the keywords which you insert as queries. The results from this tool will enable you to compare Google and YouTube queries and choose the keyword strings most relevant to your target audience.
With YouTube also considered the second largest search engine, facilitating more than three billion searches per month, understanding how to boost exposure through search is key to optimizing your performance.
2. BirdSong Analytics
Competitive research is useful in that it can give social media managers insight into what works for their target market, before trying anything themselves.
BirdSong Analytics is a competitive analysis tool for public YouTube channels. If you have the names of your competitors’ channels, you can access their engagement metrics and SEO tactics.
You can also figure out the best times is for publishing videos, and what the optimum length for a video should be, based on what your competitors are posting.
Cross-promotion is an important tactic to increase video views on YouTube. Organically, it’s hard to get a video to be viewed hundreds or thousands of times, without having a large base of subscribers.
DrumUp is a social media scheduling tool which enables you to easily share YouTube videos across multiple social media accounts.
Using the tool, you can add multiple social media accounts, pull content from your YouTube RSS feed, and 1-click schedule posts to get published across your social media accounts.
YouTube marketing isn’t only about creating the videos, it is also about getting people to engage with the videos you create, and respond to your marketing messages. Graphic design has an important role to play in engaging target viewers.
Canva is an easy-to-use graphic design tool that video makers can use to enhance their YouTube presence and videos. Using custom canvas dimensions on Canva, video makers can create attractive thumbnails and end cards to engage channel viewers.
The right tags can help a video rise in rankings on YouTube, and VidIQ is a tag discovery tool which can help increase visibility on YouTube by suggesting a number of relevant tags that you can add to your video descriptions.
VidIQ not only suggests relevant tags sourced from high-quality data, but it also calculates the difficulty to rank for the tags that it suggests. Users can apply this information to find tags of optimum popularity and ranking difficulty to include as part of their YouTube video descriptions.
Video analytics is as important a part of video marketing as content creation. A good YouTube channel not only publishes great content, but it also gets better over time, using data collected from previously published videos.
Cyfe is a custom analytics dashboard which enables users to track the performance of their marketing in one place, using a combination of trackers that can be put together as required. Cyfe can be used to track social media analytics alongside website analytics and sales, so video makers can match marketing goals with business goals.
If you want a quick overview of your YouTube performance while browsing through videos on your channel, TubeBuddy is the tool to use. Since TubeBuddy is a Chrome extension, its features load within YouTube, saving you the trouble of leaving the page to view analytics.
TubeBuddy not only shows you which tags/keywords you are already ranking for, but also offers suggestions which you can use to optimize SEO for your videos.
With the right set of tools to support your YouTube marketing efforts, you can maximize views and reach for your YouTube videos, and achieve the goals that you desire for the effort spent on creating high-quality videos.