7 Ways To Generate A Buzz Online
You are a small business owner who is holding a grand opening in a few weeks. You want to get a buzz about the grand opening online and locally. Do you know how you can create a buzz online about your event? Do you know how to get people talking about the event so on the day of the event, they march into the door?
According to digital marketing experts, you can create a buzz through many different ways. Here are some of the tips.
First, you'll start with your event.
Your message has to be something people will want to share and you have to offer something of value. The event has to be unique, personal and relevant. If you are providing giveaways or holding a raffle during the grand opening, you are probably going to excite people to share the information. You can make it personal by stating how you will help your customers.
Second, you'll need to send it somewhere.
For a grand opening, you will want to post something on your blog and website. You can link your blog on your Facebook, LinkedIn and Twitter feeds. You should also take pictures and video on the day of the event to convince more people to come. However, don't forget to send press releases and take out print ads about the event. The mistake a lot of people make is putting out ideas without developing their own platform to launch them. It's vital to have that down if you want to garner followers and motivate people on a long-term basis.
Third, you'll need readers and followers to move your message.
You need to be active on social media to make sure your event is known. On Facebook, create an event and send to all your followers. You can tweet about the event every day until your grand opening. Follow up with your core group of subscribers.
Fourth, don't worry if you fail.
Sometimes, you will not get the response you want. Much of the content you post online might not be read at all. But, remember that just posting it means someone at some point will come across the information and pass it along to others. If people learn about your grand opening early enough, you could have a crowd on the day of the event. The more time you give to learning social media and online attention-getting, the more you'll figure out what people want to read.
Fifth, the message needs to be short.
People have short attention spans. They don't want to scroll down a page to find out what your event or message is. You need to make your point immediately and keep it short. You still can offer ways to stimulate their minds, but what you say matters on whether people will pass along the information. Give them all the details as quickly as possible for the best success.
Sixth, don't forget to use e-mail, message boards and other things.
Remember that those online aren't the complete population. Plenty of people use message boards, e-mail and user groups to spread news. In fact, e-mail sales continues to have a high rate of return. If you fail to announce your grand opening through these avenues, you are making a mistake because generally users active on one message board are sure to be active on others and will repost a good idea. There are also plenty of people who go between message boards, social networks and blogs. You'll want your message in all the different forms of web communication that exist. Also, sending emails to a list of your friends is something to consider.
Seventh, don't forget traditional outlets.
For a grand opening, you will want to send a press release to entice media personnel to attend your event. At the very least, the media will list your event on a calendar on their website and in print or radio. You want to send it at least two weeks before the event and write it in the proper format. Go to the trade publications that might find your idea useful and pitch it to them - you can usually find the correct writer's email addresses on those pages with a little bit of research. When all else fails, call the publication and ask (it's usually that simple).
It doesn't take much to get an online buzz, but you have to make an effort to be successful. But, soon you'll have lots of customers.
Follow Charles Crawford on Twitter