Pinterest is a powerful social platform that should not be overlooked. Their user base is constantly growing and businesses (especially e-commerce) see great ROI through Pinterest.
As Pinterest says on their business page: "People come to Pinterest looking for ideas to discover, save and do. Your Pins help people understand what your brand stands for and how it can fit into their lives."
It's reported that nearly fifty percent of users on the platform have made a purchase after seeing a promoted pin and almost 70% say they have discovered a new brand or product through pins.
Check out the infographic created by Pinterest below to learn move about the benefits of using Pinterest in your social media strategy.