Holiday campaigns can be a great way to surprise and delight your audience, while also generating more reach and visibility for your brand.
Have you got your holiday marketing plan in place? If not, here are eight social media holiday campaign ideas you can steal to help boost your performance.
1. Team up with an influencer
One of the fastest ways to gain followers and reach for your brand is to work with influencers in your industry. You can come up with a holiday social media giveaway and partner with influencers to get the word out.
Worth noting, too, that influencer marketing campaigns don’t have to be overly complicated. You can host a giveaway or a simple account takeover and still generate great results.
2. Advent Calendar
A fun and simple campaign you can run is a social media advent calendar. Each day you can reveal an exclusive piece of content to your fans - this can be anything from discounts, to flash sales, or you can work with influencers to provide never before seen photos or videos.
I’m bringing back my own social media advent calendar this year where for ten days you’ll receive a social media resource to help you with your social media marketing in 2019 (check out the DhariLo Social Media Advent Calendar 2018 [here])
3. Run a Customer Appreciation Campaign
The holidays put everyone in a giving mood. Show your customers appreciation by setting up a big giveaway or a set of smaller gifts over a period of time.
Reward your advocates - the people who are sharing your content the most. You can create a specific post (or posts) for people to share and pick a winner from those who share correctly. You can support the campaign via email, on your website, and if possible, offline.
4. Create Social Media Only Holiday Discounts
To make your social media audience feel a little more special this time of year, go ahead and offer social media exclusive offers. This could be a discount, free shipping etc. - there's a range of possibilities.
5. Create a Holiday Bundle
Creating a special holiday item, service, or bundle is another good way to capitalize on the season.
Think about your audience’s pain points, what they like, and use it to your advantage to create a paid or free item that will appeal to them.
6. End Of Year Round-Ups
Round-ups can create a lot of traffic, and it's a content format that's easy to digest.
Gather your most popular posts of the year, or compile a list of the best insights to fit your target audience. Think of how you can be informative or helpful - you could even create infographics of holiday facts that relate to your business, or interview people in your industry with a predictions post or summary of the past 12 months.
7. Photo Contest
Remember Starbucks' 'red cup' campaign?
If you have a signature product, run a photo contest where customers can get creative. This is a pretty simple promo to set up, and you’ll get more brand visibility from it with people sharing content about your brand.
8. Get Behind A Cause
Another great way to create a holiday social media campaign and give back is to get behind a cause or charity that matters to your brand and audience.
A Few More Tips For Holiday Social Media Campaigns
Holiday campaigns don’t have to be overly complicated or complex, and can deliver great benefits to your brand or business.
Here are a few things to keep in mind extra holiday post visibility:
- Pin posts to the top of your profile on the networks that allow it (Facebook, Twitter, LinkedIn Company pages)
- Change profile and header images to reflect your holiday spirit or campaign.
- Create campaign specific hashtags you can track. This will help you gauge the performance of your campaign
- Use social ads to increase your reach
- Don’t forget to include easy ways your participants can share your campaign or promo on your website or landing pages
- Track your campaign results so you can improve future campaigns.
And one last thing – get started on your holiday campaigns ASAP. According to research, 40% of consumers in the US begin holiday shopping in October, which is an important consideration to keep in mind.
A version of this post was first published on Dhariana Lozano's blog.