Even with the ongoing rise of social media, search engines remain key to product and business discovery - and as such, search engine optimization (SEO) remains an integral part of any effective digital marketing plan.

But as with all elements of digital marketing, SEO is always changing, always evolving in line with user behaviors. Because of this, it's crucial that your SEO efforts also evolve in line in order to maximize your search opportunities.

So what are the latest SEO trends that you need to know about?

The team from Branex have put together this infographic of rising SEO shifts, and notes on how you can improve your strategy. 

Check out the full graphic below.

A version of this post was first published on the Digital Information World blog.