Did you know that by 2020, progressive web apps will have replaced 50% of general-purpose consumer-facing mobile apps? And that in-store mobile payments will reach $503 billion by 2020?
The message for businesses and marketers is clear (as it has been for most of the last decade) - go mobile or go home. The focus of 2018 will be to cater to the exponential growth of consumers who now use smartphones and tablets as their first – and many times only – device.
This infographic from Biznessapps highlights nine mobile marketing trends that you need to be aware of 2018.
This post was first published on the Digital Information World blog.