Social Selling is something on everyones radar. It's being talked about at every conference, on every blog and around the water cooler in most offices. If you're unfamiliar with social selling, it's essentially a shift in the way businesses approach social media. It's built on the idea that there are opportunities out there going untapped because businesses are simply not embracing the core value of becoming a social business.
One of the biggest challenges with social selling is the differentiation between a warm, cold and hot leads. It's not easy for businesses to evaluate and understand the core difference between someone who's simply tweeting for the sake of tweeting and someone who's genuinely interested in a brands product or service.
The folks at LeadSift sift through thousands and thousands of tweets on a regular basis to identify and deliver their clients with the most relevant leads. The platform uses a Natural Language Processing techniques to filter out tweets or conversations that don't actually demonstrate purchase intent. That said, not everyone has an algorithm in their back pocket, that's why they put together this fun yet informative flow chart to help people identify the difference between a warm hot and cold lead.
Enough chit-chat - Check it out: