As the youngs get older and Internet culture creeps steadily toward mobile, mobile technology may very well overtake other methods of getting the message out there. More and more people are relying on quick messaging for sharing content, meaning that traditional email blasts and other longform strategies might be becoming obsolete.
So, will you be ready when the transition happens? Marketo has put together this infographic with all the stats you need to know about mobile marketing in case you haven't made the jump yet.
Facts to know:
- In 2014, there was a 28 percent increase in mobile commerce.
- 72 percent of consumers spend about 2 hours a day on their smartphones.
- At 53 percent, messaging outpaces other smartphone functions, such as email (43 percent) and other social channels (49 percent).
- Push notifications might be the way -- people will turn them off if they get too many, but not if the notifications are offering discounts and services.