This post was originally an article for Avenue A | Razorfish clients across the country and around the world. Ray Velez and Jesse Pickard coauthored this piece with me.
The explosive growth of social networks across all age demographics is largely because of our social graphs. It's the mapping of who is connected to whom within a network of peers. And as a result, people are increasingly surfing the social networks and the broader web through the context of their friends and acquaintancesâ€"what those friends talk about, what they recommend, and what they consider to be relevant.
Two years ago, this online behavior was not that common online. That's changing now. According to a Fast Company magazine article, the affect of the social graph on marketing is going to be even greater than that of radio, the telegraph, or television. We tend to agree.
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