A Small Business Guide to Facebook Chatbots [Infographic]
While they haven't become the all-encompassing tool that Facebook had originally envisioned, the use of chatbots is rising.
Facebook reported earlier this year that there are now over 300,000 active bots on the Messenger Platform. And with 8 billion messages now being exchanged between people and businesses every month, the opportunity is clear - and with that, more businesses are also considering how they might be able to utilize chatbots within their own digital marketing strategies.
But chatbots are difficult to make, right? Chatbots require technical expertize and investment - and do your customers really want to be 'talking' with bots?
To provide more context, and help your assessment, the team from Headway Capital have put together this new, comprehensive infographic which looks at the how and why of Facebook Messenger chatbots.
There's a heap of great insights here - check out the full graphic below.
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