Those of you who followed my training sessions on RSS learned already that your online content can travel in different formats via different media (mobile phone, email, SMS etc...).

Today I managed to create a web widget (small online sometimes viral application) and turn it into a real Facebook Application in just 20 minutes. All this based on... indeed, the RSS feed of Blackline.

You can find the widget here and the Facebook Application here.

By doing so I did 2 things:

1. I made my latest blog content portable so that anyone who wished to do so can take my little widget and republish my content on their own website. The content will be updated automatically by RSS, always showing my latest articles.

2. I adapted this little application to the Facebook platform (more than 64 million users) so that anyone who wishes to do so can add my content to their profile page.

Will people do this...? Well, in my case probably only my hardest fans (there are some 76 people who read my blog on their mobile phone, proving that I do have fans !) but imagine you're working for a gaming company, a B2C retailer, a trend setter like Apple...

It is all about repackaging your content and make it available on as much platforms as possible...

And to close the loop - one of the best ways to do this online is via RSS feeds.