It's not hard to get lost amidst the ever-expanding sea of content online. Back in 2015, there was reportedly 2 million new pieces of content uploaded every day, so you can only imagine how big that number is now. So, how does one "swim out" of the water and get their content to stand out?
Going back to the basics is always a good idea, and reading through an alphabet is a great way to do it. The below infographic is here to help with that, with a selection of key terms in content marketing that even experts with years of experience might ovverlook as their process evolves.
As it always is, the letter 'A' is the beginning, and in content marketing it's about the 'Audience'. Those are the people you create the content for, and who need to like it, consume it and, ideally, share it around.
To reach your audience, you're creating content, which is, obviously, the basis of any content marketing campaign. Marketers and website owners these days are still mostly using blogging as the best way to create and publish content. They use editorial calendars to plan and arrange their content marketing strategy, and come up with ideas for types of content that will be created - from blogs to infographics and videos.
After the content is created, it's time for promotion, which these days is mostly done through social media channels like Facebook, Twitter, Instagram, where it's important to monitor hashtags, join in conversations and groups and, after a while, retarget your whole campaign.
Just like in good old alphabet, every term in this content marketing alphabet can be connected to another one to create a meaningful "sentence" - or in this case a great content marketing strategy.
Infographic courtesy of: Pointvisible.
This post was originally published on Irfan Ahmad's blog.