There's a new online Office player in town: Sabeer Bhatia, co-founder of Hotmail, the web-mail service that perfected viral marketing and got acquired by Microsoft for $400 million, unveiled his free web-office suite yesterday. It does not look at Google, Zoho or ThinkFree, it aims at Microsoft directly:
"We are just a few years away from the end of the shrink-wrapped software business. By 2010, people will not be buying software," Mr Bhatia said. "This is a significant challenge to a proportion of Microsoft's revenues."
So be it - I am a certified web-app fanboy. I'm still waiting for my trial account (and wonder if I will ever get it after this post) , so I can't comment on the applications themselves, but I think Mr. Bhatia's choice of a name is rather tasteless: Live Documents. What's wrong with that? Nothing.. except the close resemblance to Microsoft's Windows Live brand. I only have "conspiracy theories" here:
- Live Documents is a shameless rip-off of the MS brand, Mr. Bhatia is literally biting the hand that fed him and indirectly funded this company.
- He is riding on Microsoft's coat-tails: his application is (supposedly) very similar to MS Office 2007, he offers a plug-in to the MS products, uses the MS Office logo quite liberally throughout his site, people know his background with MS - all this creates the impression that his products is somehow jointly developed with Microsoft. (?) While this may help gaining traction initially, I think confusing customers is a very-very bad policy. (But what do I know, I haven's sold a business for $400M)
- Finally, the most far-fetched speculation: this is indeed Microsoft's secret weapon, named appropriately so it fits easily after it's absorbed in a $billion+ deal.
I can't wait to hear Microsoft...
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