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To create relevant content, we must recognize and define who our readers or viewers are and what they want and need. Nokia seems to understand the essence of relevance as related to their customers. If you visit The Nokia Blog, you won't be surprised by the topical subject matter: It's about phones. Content ranges from addressing rumors to sharing photos taken with, you guessed it, a Nokia phone. Not only are the posts and videos relevant, they are keen pieces of marketing that likely lead to sales.