"Call them information architects, experience designers or Jack or Jane
-- they are the design geeks who love to sweat the details. They care
about "micro-interactions" and toil away at the building blocks of what
actually results in a "lovemark" in the end. We love to use
applications that help us do things like plan vacations, find old
friends and share our passions with the world. The ad industry has made
a big mistake in the past by thinking technology was for geeks.
Technology, in fact, is a love affair."Read The Full Article at Advertising Age (Digital Next)Link to original post