Colleen DeCourcy is the Chief Experience Officer at JWT. She is talking about social media. She is obviously smart. And she is maybe too smart. Is that possible?
She used words like:
"Enablement"
"Ambient Intimacy"
"Hyper-collaboration" or something like that
Then she shows Twittervision. I tried to Twitter fast enough to have it show up but she moved on before I posted.
She showed a case for ColorSilk that pits blondes against brunettes that is very involved branded entertainment. You can actually fight two women Charlie's Angels-style which seems like a great app for guys. Hell, I would do it.
She feels that we are 24 months away from a stable model to measure and monetize everything.
I like her but am more worried than ever about my preso later on. It's such a different POV.
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