John Bell
VP Enterprise Digital Marketing, Travelers | @jbell99Travelers
I head up Enterprise Digital Marketing at Travelers. Just as Travelers anticipates the needs of personal and business insurance customers in an ever-changing world, we approach marketing differently. The customer journey has changed. To meet these new behaviors, we put data-driven content, digital marketing and social engagement at the heart of marketing.
Previously, I developed, grew and ran Ogilvy's global, social media solutions practice - [email protected]. The world's largest network of social media and business strategists, the team believes in the power and impact of truly integrated social media business solutions. I drove senior client engagements, the development of Ogilvy's social planning framework, and a global training program for staff and clients, alike. Our work combines deep disciplines like crm, public relations, advertising and shopper marketing and rooted in what drives behavior.
I have developed and executed enterprise social media strategy for the Ford Motor Company, Nestle, IBM, Coca Cola, and DuPont - including work winning a Silver Lion at Cannes. I launched a single brand Facebook initiative in 20+ countries, helped telcos in Australia and Greece adopt social care and marketing and consulted with consumer goods marketers in Turkey.
Discovery Communications
Discovery Channel was one of the first media properties to really experiment with the Web. I was brought in as Creative Director to transform a single Web site into a network of 14 Web properties known as Discovery.com. We had live, online expeditions from the field. Reporters posted stories, audio and video from Australia in search of giant spiders and from the bottom of the ocean where they explored the Titanic wreckage for the first time. All while the events were happening. I designed and built online experiences for TLC, Animal Planet, Discovery Kids, Discovery Health, Travel Channel not to mention a host of digital TV network sites and global sites.
AT&T, Viacom & Media Circus
The first wave of innovation was Interactive Television (iTV) in 1990. I headed up the Visual Design Studio at Downtown Digital, a joint venture between Viacom and AT&T to create the most futuristic vision of interactive television anyone could imagine. I created programming for kids, gamers, and fully interactive applications for Paramount Studios and Entertainment Tonight. This model of set-top box delivered interactivity remains a vision for all iTV innovation.
I created the first Interactive Advertisement for American Express during that ITV trial. Then, as a founding member and Creative Director, I formed Media Circus Interactive Advertising in New York during the 1990's. We created award-winning CD-ROMs including designing the first interactive advertisement on Launch, then a CD-ROM zine, for Sony. I also designed the first I-Spy CD-ROM for Scholastic extending the brand into the electronic space and pushing the limits of what an interactive experience could be. At the same time the Internet was exploding. I designed and built complicated transaction sites for Gateway Computers and wild experiments like MTV's Web service that connected "stringers" all across the country reporting on the music scene in their community (sound a bit like blogging? It should and the year was 1995).
Charlex, M&Co. and RGA
My early career was in television design and production. I literally grew up at Charlex, a design and production company, producing some of the most artful and innovative television commercials and pioneering the use of complex blue and green screen effects. I count Alex Weil as a huge influence as well as Tibor Kalman. Tibor ran M&Co. (and was CD at Interview Magazine) and taught me what it really means to be a Creative Director. We produced his first moving media designs including a design prototype for Godfather III titles using a vacuuform machine. I produced complex, design-based television commercials with RGA and learned a tremendous amount from Robert Greenberg and, at that time, Executive Producer Andy Arkin.
School
I graduated from the University of Pennsylvania with a Bachelor of Arts in European history and spent a lot of time at the Annenberg School of Communications.I loved Philly and worked at an innovative, post-punk restaurant - the Knave of Hearts - on South Street.
Memberships & Affiliations
- I served on the board as past president of the Word of Mouth Marketing Association (WOMMA)
- I currently serve on the Advisory Panel for Social Media Today
- I served on the advisory board to PBS Engage at PBS.org
198 articles by John Bell
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Content Drives More Than Just Marketing
March 23, 2016 -
Remarkable and Refreshing Content Design from Media and Brands
May 12, 2015 -
Content as a Bridge Between B2B Sales and Marketing
April 21, 2015 -
Should Marketers Care About Social Media Fan Counts?
April 7, 2015 -
Content Marketing Designed to Help Behavior Change
Nov. 25, 2014 -
Three New Marketing Expectations in 2014
Dec. 17, 2013 -
Two Predictive Analytics Capabilities for Content Marketing
Nov. 25, 2013 -
Two Approaches to Crowdsourcing Photography for Brands
Nov. 20, 2013 -
The Cannes Lions Will Be Social, But Will They Be "Social?"
June 17, 2013 -
The Principles of Social Design Unpacked
May 13, 2013 -
3 Places to Get Smart About Content Marketing
April 29, 2013 -
Don't Overreact to a Potential Social Media Crisis
April 4, 2012 -
Does Facebook Timeline Drive Up Engagement?
April 4, 2012 -
EVENT - True Social Stories: An Insider's Look at Transforming the Enterprise
Oct. 11, 2011 -
What is the Role(s) of Your Social Brand
Aug. 17, 2011 -
Another Way Google+ Could Win
Aug. 8, 2011 -
Three Views on B2B and Social Media in 2011
July 18, 2011 -
What is The Future of Facebook (Project)?
March 7, 2011 -
What will Social Business Training Look Like for Us in 2011?
Dec. 20, 2010 -
Brands Get Personal to Drive Word of Mouth
Nov. 15, 2010 -
The State of the Enterprise Social Media Strategist
Nov. 10, 2010 -
3 Benefits and 3 Examples of Social Advertising
Nov. 8, 2010 -
Don't Count Me Completely Out of "Generation C"
Nov. 3, 2010 -
When It Comes to Co-creation, Commitment Makes the Difference
Oct. 25, 2010 -
The 5 Emerging Disciplines in Influence Planning
Oct. 12, 2010