In our webinar sponsored by Act-on Software on November 13th, Jahvita Rastafari, senior Social Media Strategist at Sony, and Daniel Kushner, CEO of Oktopost discussed the details behind the best ways to fill your sales funnel with engaged social leads.
Here are 3 key take-aways:
- Leverage everything you can to create social leads - Jahvita mentioned that Act-on Software leverages: events, surveys, research, eBooks, thought leadership and even individual thought leaders to drive social leads.
- What's a social lead anyway? - Social leads are downloads or event attendees that "signed up" directly from a social media post. This is organic and not including paid advertising.
- Expand your social networks - Daniel had a great idea about writing a blog post that references between 10-20 different companies or Twitter handles - then use each Twitter handle to reach out with a customized tweet referencing one of the handles. This gets you 20 tweets but also 20 retweets, and best of all you get to tap into their social networks.
Check out the replay with slides here. You can also to scan the highlights of this webinar on Twitter by reading the following Storify:
Our next webinar is on How to Prepare Employee Advocates for Social Selling Success; be sure to sign up for it or view the schedule of other upcoming webinars.