By Divya Malik on June 25th, 2009

Having a well executed content and collateral creation process is a big challenge for marketing folks. Collaborating efficiently on collateral, managing the approval process, knowing if the collateral is still current and not duplicating existing collateral.It is important to improve content collaboration both within the organization and with other departments/partners and channels. The ability to reuse existing marketing assets, improve the entire approval process, easily track and share existing assets, and finally find lower costs of creating and managing valuable assets is all critical to having a stellar content management system.

And content continues to still make a difference during the buying cycle. I came across an interesting study which states that "Tech Buyers Use Collateral for Purchase Decisions"

Siebel Marketing integrates with Oracle Universal Content Management (Oracle UCM) to allow marketers to find and leverage existing assets and reduce rework costs. Read more about Siebel Marketing and Oracle UCM.