Here's an area which I believe can be developed further, but it often takes a good understanding of your own business in order to implement.
In this book, it comes with an approach of enabling the company to make $10-$30k more almost instantly, with absolutely no effort, no risk, and non investment.
Having the ability to provide dollars to the partnership based on success is key.
Let's look at it between two technology companies that are selling complimentary, but non-competing software.
By providing a beefy and meaningful amount of the gross margin, you effectively get free marketing.
Technology companies often create margins of 20-30% to resellers, so why not offer that to partners as well?
This approach applies to individual business people as well, whether you are offering intangibles such as consulting or e-retail.
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This is the blog for Allyforce -- which allows B2B sales reps to securely exchange leads with other reps as easily as using Facebook.
This allows companies to truly leverage their partnerships to find opportunities faster.
It is written primarily by the founder of Allyforce.
