Content marketing isn’t just another piece of the SEO puzzle, it’s actually a lot more important than most other elements.
The majority of web traffic still comes from organic search – more than paid campaigns, social media or any other channel. As such, SEO is clearly as significant as ever. And what’s the most effective way to improve SEO? Most marketers would agree that content is the key.
A version of this post was first published on the Digital Information World blog.