Do you wake up every morning and say to yourself, "I must talk to five people today!"
I don't either.
Anyone with basic social skills knows the best types of relationships occur naturally, not according to some predetermined number of relationships you "have to" maintain day in and day out. People engage in relationships because each person adds a certain amount of value that's acceptable within their relationships.
Social media -- the practice of developing (digital) relationships -- isn't any different.
Sure, you want to post consistently, but posting shouldn't be determined by a quota. First of all, who determines this quota? Is there a Quota King that I missed the memo on?
And how can a quota be applied across the board? In other words, how can what's good for a local company be equally good for a multinational one?
Instead, posting should be determined by the amount of content you're able to generate. But not just any content.
The best type of social media content add values -- it incites emotion; it's socially educational; it grabs people's attention. Generating this type of content takes time, because you're not just socializing with a handful of people. In many cases, you're socializing with thousands of social media users, so it's important to produce (valuable) content that appeals to the vast majority of them.
Once you've determined the amount of (valuable) content you're able to consistently generate, then you can create a posting schedule. If you're able to generate (valuable) content on a daily basis, then sure, post everyday. If you're able to generate four pieces of (valuable) content each week, then post every other day.
Regardless, let the amount of (valuable) content you're able to generate be your posting guide -- not some quota.
Now excuse me, I have five people I must talk to before the day ends.
(image: content quota / shutterstock)