No one will argue that privacy is slowly disappearing in online environments - it is just a fact of life when every thing you do can be recorded and stored in databases.
But it goes beyond that - we want status in online environments. It's an age-old thing that humans have wanted for hundreds of thousands of years - it gave us access to better mates and more food. As Lahlou says in his paper "Identity, social status, privacy and face-keeping in digital society" - it still allows us to control our environment.
So how is our drive for status in online worlds driving out privacy?
It's simple, really - in most cases, achieving status in online environment can only be achieved by showing proof of past activity, which is why we have an interest in having our actions traced, recorded and displayed.
So it is interesting how privacy is not just being lost because of the ubiquity of the technology that we use to establish and maintain social relations, it is being driven out of the system by our desire to achieve status.
Another Human 1.0 consequence...