So what's in store for digital advertising in 2016?
MDG Advertising has created a new infographic looks at four key trends set to make a big impact on advertising budgets in 2016, including the rise of digital ad spending, Facebook expanding dominance and ongoing video growth.
Mobile will be the fastest growing segment
Mobile is expected to be the fastest growing advertising channel in 2016 (and beyond). The channel already accounts for 35% of all digital ad spend.
Keep an eye on Digital video
Video advertising has grown by 35% year-over-year, and now accounts for $5 billion in spend.
This post originally appeared on Irfan Ahmad's blog