This Google Hangout on Air educates on the use of LinkedIn for Professionals.
In the video, LinkedIn expert Greg Cooper, host Mark Vang (Sanctuary Networking Community) and I, discuss how to use LinkedIn® as a B2B marketing platform, for networking, business development and your career.
The video covers the following topics and more:
- Why should you care about LinkedIn?
- How to optimize your LI profile
- How do you give social proof?
- How do you cross-market with LinkedIn?
- Why is silo marketing bad?
- What is integrated marketing?
- Why do I need to think beyond LinkedIn? How do I do it?
- What is owned, earned and paid social media? Why should you care?
- What is an example of a real world LinkedIn paid ad campaign?
- How to create engagement and maximize the value of groups
- Which groups to choose, and how to engage in groups
- The main strategy to be successful on LinkedIn