Business has always tended to be too short term...and the economic crisis seems to have made this view even more prevalent. In fact you could argue it was short termism that got us into this mess in the first place.
I believe there is a lot we can learn from established brands, established artists.
For instance, if you look at X Factor, they are looking to gain the Christmas No 1. However, if you look at a recent interview with Tony Bennett, he said his aim was to create a catalogue of worthwhile music not just a record.
Catalogues take more time.
You need to understand who you are, and who you are not. You need to understand who you want to be and what you want to be remembered for...you also need to create the living story into which the buyer can enter....and take them with you on the journey.
We live in a world of projects...as if there is a discrete beginning and end to our products and services...I don't believe that to be true.
We don't have projects to create something special....being something special is the project in itself....