The public relations profession has been under siege at least since it was "invented" by Edward Bernays in the 1920s. And it's gotten worse in the past two years as PR people continue to collide with bloggers in the intricately choreographed, difficulty rating 10 out of 10, social media etiquette dance.
So I was really encouraged the other day when I saw a car with a bumper sticker proclaiming "I(heart)PR." OK, I thought, at least one person doesn't hate PR.
As I got closer, I was disappointed to discover that the PR the car's owner loved was Puerto Rico. Sigh.
Well, I heart PR, when it's done well, by competent, ethical professionals. What do you think? Do you hate PR? Is the profession doomed? Going through a difficult evolution? Unfairly maligned?
Tags: edward bernays, public relations, PR, siege
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