A long time ago, an ad agency mr. big told me "all clients are stupid," an apparently widely-held belief that said more about an account exec's ability to communicate than to any apparent lack of intellectual capacity of the product guy at a large consumer packaged goods company. But it seems fairly safe to say today that the knowledge level about social media at most large companies, particularly enterprise concerns or business-to-business marketers, is fairly low.
So concurs John Bell of Ogilvy's Digital 360 Influence, who has devised a very clever quiz, "My Social Media Score," for potential clients. He has generously agreed to share.
My favorite: "Has senior management stopped making jokes whenever a junior staffer mentions the word "wiki" in a meeting?" What might those jokes be?